I’ve just been watching the Sunday football and noticed Nike using a # to advertise behind the interviewee. They are promoting #makeitcount which is a new wristband they want to push. Seems clever to me.
What I was wondering and throwing out there is that perhaps, large brands may start to trademark or ‘own’ hashtags. In the same way that MacDonald’s own “I’m Lovin’ it” (der der dut dut derrrr).
It’s a definite possibility if Twitter plays ball or just a ponder perhaps.