Services, eCommerce SEO
The Importance of eCommerce Marketing
We always recommend that you leverage your annual budget for your eCommerce site at 50% on the site design and 50% on eCommerce marketing. Webtise produce high-end converting eCommerce websites, but to make sure you’re getting the most out of your site you need to ensure you have successful eCommerce marketing in place – particularly with regard to eCommerce SEO.
An important aspect of eCommerce SEO is distinguishing the difference between driving traffic to your site and driving traffic to your site...that gets sales.
An eCommerce SEO Example
Your online bike shop could be ranking #1 in Google for the keyword ‘Justin Bieber’, and so you’d get a significant portion of the 37 million monthly searches, say 20 million Justin Bieber fans visiting your site monthly. Great you’ve got 20 million people visiting your site! But you’ve got total sales of about £0.00 for your professional racing bikes.
Instead, if you target a long-tail keyword (i.e. a specific product) such as ‘Ghost AMR Plus 5900’ you may only be getting a few hundred people visiting your site, but these people are looking for a specific product which you sell, so you’ll be making sales and making money. Unsurprising perhaps, that people searching for bikes are more likely to buy bikes than people searching for teenage popstars!
Product SEO is just one eCommerce SEO strategy we use; we also use Brand SEO, Category-based SEO and Generic Search Terms to get sales for you. Webtise specialise in getting traffic to your eCommerce site that makes you money.
What We Can Do For You
Simply send your URL to hello@webtise.co.uk or fill out our enquiry form and we'll take a look, and generate some productive changes for you. Absolutely free, there's no commitment at all. We love eCommerce SEO and yet so many people get it wrong. We'd be happy to help. Alternatively you can call us on free phone 0800 008 7872.
Another Top Rank From Webtise
We have gotten our client Bridal Lingerie Direct ranking first in Google for 'bridal lingerie', beating off competition from top high street stores such as Debenhams, BHS, John Lewis and Marks and Spencer. This result means they get a 45% share of the 6,600 monthly searches for 'bridal lingerie'. Just one of many great results we have achieved for our clients!
CCTV Direct is another Webtise success story. They are now ranking 3rd for 'CCTV' - the highest ranking eCommerce site for the keyword. They are also running a successful PPC campaign.
