All of our techniques are natural in nature rather than trying to 'look natural'. We achieve this by understanding your wider marketing objectives and applying modern processes to increase return on investment company wide.
We also have in-house PR expertise that we use for SEO benefit. This is very powerful when directing links across your entire site.
SEO Consultancy and your SEO Strategy:
The starting point is to analyse your current SEO landscape, your competition, look at what is wrong with the website technically, look at opportunities for quick wins, to provide you with advice and to put a strategy together for execution.
We will provide you with technical issues on the site, content opportunities/ flaws (e.g. duplicate content or missing title tags), keywords on page 2 that could increase traffic, analyse your link profile and provide consultancy throughout the month on how you can improve your ranking should you have opportunities to do so in-house or with any offline marketing you're doing.
Our methodology is to provide you with traffic that converts rather than just bringing in traffic. Having e-commerce thinking in everything we do, it allows us to understand the keywords that will bring you revenue.
Technical SEO Audit/Fixes
Once the consultancy and strategies have been outlined, they will present a set of onsite tasks that can be done by Webtise, by your developer or in-house with training (provided in the consultancy).
Authority (both domain and page) is still a main factor in SEO. To gain authority, you need links from relevant and high authority websites (that do not have penalties themselves!). Link building needs to be creative as we have to earn the links and lead with content.
Our link building consists of idea generation, content production, online PR and relationships with bloggers.
Content for users that also grows organic traffic is a skill we do well. It starts by understanding what your target audience are searching for using listening software and applying keyword research to cater for the search engines.